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Viral red swimsuit company releases official statement

[Thanks and credit to our good friends at Benzoino]

The story behind the red swimsuit from Instagram continues after going viral.

Sunny Co Clothing held a swimsuit promotion on Instagram, where anyone who reposted their image of the “Pamela” bathing suit (viral red swimsuit), retailing for $64.99, and tagged the company in the next 24 hours, would get one for free (you only have to pay for the shipping and handling). But the promotion went viral, with thousands of people reposting the image, and the company had to announce that it was capping the promotion. In addition, some people reported that they were charged for the full price of the swimsuit, and not just the shipping and handling costs.

Viral Red Swimsuit

The new Baywatch movie has pushed the swimsuit back into trend mode leading to the viral Instagram Promotion which wasn’t expected.

Now, co-founder Brady Silverwood released an official statement attempting to make things right with those who participated in the promotion. “My main priority right now is to fulfill all of the orders we have received. I won’t be satisfied until we do so,” he said on their website. He also promised refunds for anyone who had to pay full price for the swimsuit. According to the statement, “customers can file a claim for a refund,” but this also means you have no chance at getting the one-piece as it’s currently sold out on the site.

The site assures that customers can expect their Pamela to arrive in three to six weeks, so at least there’s a light at the end of the tunnel. If you reached out directly to the brand, the press release also emphasized being patient as the company received over 50,000 messages since this all went down.

[Thanks and credit to our good friends at Benzoino]

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Viral red swimsuit company releases official statement

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Written by MarkCross

Assignment Editor for Press On This. Twitter @MarkCrossPOT

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